Privacy Policy

Effective Date: September 30, 2026

This Privacy Policy explains what personal information Insurance Claims Assistants (“ICA,” “we,” “us”) may collect through callicatoday.com (the “Website”), how we use it, when we share it, and the choices you may have regarding your information.

1. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

Information You Provide Directly

When you submit a form, request a free policy review, contact us, call us, or otherwise communicate with ICA, we may collect:

Full name
Phone number
Email address
Mailing or property address
Information about your insurance policy
Information about your insurance claim
Details regarding property damage or loss
Information you voluntarily provide in a form, email, phone call, or other communication
Any other information you choose to provide to us

Information Collected Automatically

When you visit our Website, certain information may be collected automatically, including:

IP address
Browser type and version
Device type
Operating system
Pages visited
Referring website or source
Date and time of Website visits
General Website usage information

We may use cookies, pixels, analytics tools, and similar technologies to operate, analyze, and improve the Website.

2. How We Use Personal Information

We may use personal information for purposes including:

Responding to inquiries and requests
Providing information about our public adjusting and insurance claim services
Reviewing insurance policies and claim information at your request
Communicating with you about your inquiry or claim
Scheduling consultations or appointments
Providing customer service
Sending requested communications, including SMS messages when you have provided the appropriate consent
Managing and improving our Website and services
Understanding Website usage and improving our marketing
Maintaining records and complying with applicable legal obligations
Protecting the security and integrity of our Website, systems, and business
Detecting, preventing, or investigating fraud, abuse, or unauthorized activity

We will not use your personal information for purposes materially different from those described in this Privacy Policy without providing additional notice where required by applicable law.

3. Who We Share Personal Information With

We may share personal information with service providers and other parties when reasonably necessary to operate our business and provide our services. These may include:

Website hosting and technology providers
Customer relationship management (CRM) providers
Communication and telecommunications providers
Email and SMS service providers
Analytics and advertising service providers
Professional advisers, including attorneys, accountants, or consultants
Insurance-related parties when necessary to provide services you have requested
Government authorities, regulators, courts, or law enforcement when required by law
Other parties when you direct us to share your information or otherwise provide appropriate authorization

We require service providers that process personal information on our behalf to use that information only as necessary to provide services to us, subject to applicable agreements and law.

SMS Privacy

Mobile opt-in, SMS consent, and phone numbers will not be shared with third parties or affiliates for marketing purposes.

In particular, we do not sell, rent, or share your SMS opt-in information or consent with third parties or affiliates for purposes of their own marketing or promotional text messages.

Your phone number and SMS consent may be shared with service providers that assist us in delivering SMS messages on our behalf, solely as necessary to provide the requested communication service and subject to applicable requirements.

4. SMS Terms of Service

By opting into SMS messages from Insurance Claims Assistants (ICA) through a web form or other permitted medium, you are agreeing to receive SMS messages from ICA.

This may include SMS messages related to:

Appointment scheduling and reminders
Requests or follow-ups regarding your inquiry
Insurance claim communications
Customer service communications
Updates regarding services you have requested
Other business-related communications for which you have provided consent

Message frequency varies. Message and data rates may apply.

You can opt out of SMS messages at any time by replying STOP to any message. After you send STOP, you may receive a confirmation message and will no longer receive SMS messages from us unless you separately opt in again.

For help, reply HELP to any message, text HELP to 248-639-3733, or contact us at (877) 869-3ICA or [email protected].

Consent to receive SMS messages is not a condition of purchasing any goods or services.

Mobile opt-in, SMS consent, and phone numbers will not be shared with third parties or affiliates for marketing purposes.

SMS Consent Language

By providing your phone number and checking the applicable consent box or otherwise opting in to SMS communications, you authorize Insurance Claims Assistants to send SMS messages to the mobile number you provided.

By opting into SMS from Insurance Claims Assistants (ICA) from a web form or other medium, you are agreeing to receive SMS messages from Insurance Claims Assistants. This includes SMS messages for appointment scheduling, customer service, insurance claim communications, and follow-up communications regarding your inquiry. Message frequency varies. Message and data rates may apply. See privacy policy at https://callicatoday.com/privacy-policy. Message HELP for help. Reply STOP to any message to opt out.

5. Cookies and Tracking Technologies

We may use cookies and similar technologies to help operate the Website, remember preferences, understand how visitors use the Website, and improve our services and marketing.

These include Google Tag Manager and Google Ads, which use cookies and similar technologies to measure when an ad leads to a form submission or phone call and to show our ads to people who have visited the Website. When you submit a form, certain information you provide (such as your email address) may be shared with Google in hashed form to measure ad results. Our Website also embeds a video from YouTube, which may set its own cookies when played.

You may be able to control cookies through your browser settings. Disabling certain cookies may affect the functionality of portions of the Website. You can manage personalized ads from Google at adssettings.google.com.

6. Third-Party Websites and Services

Our Website may contain links to third-party websites, services, or platforms, including review platforms, social media services, analytics providers, or other third-party resources.

We are not responsible for the privacy practices of third parties. We encourage you to review the privacy policies of any third-party website or service you visit.

7. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

8. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide our services, maintain business and legal records, resolve disputes, enforce agreements, and comply with applicable legal requirements.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

9. Your Privacy Choices

Depending on applicable law, you may have certain rights regarding your personal information, which may include the right to:

Request access to personal information we maintain about you
Request correction of inaccurate information
Request deletion of certain personal information
Opt out of certain marketing communications
Withdraw consent where processing is based on consent
Request information about how your personal information is used or shared

To make a privacy-related request, please contact us using the contact information below.

10. Children's Privacy

Our Website and services are not directed toward children under the age of 13, and we do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, technology, or legal requirements.

When we make changes, we may update the Effective Date at the top of this Privacy Policy. Your continued use of the Website after an updated Privacy Policy is posted constitutes your acknowledgment of the updated policy to the extent permitted by law.

12. Contact Us

If you have questions about this Privacy Policy, your personal information, or our SMS practices, please contact us:

Insurance Claims Assistants (ICA)
Phone: (877) 869-3ICA
Email: [email protected]
Website: callicatoday.com
Address: 705 Barclay Cir, Ste 105, Rochester Hills, MI 48307